TMP Directional Marketing released their annual study on how consumers find information about local businesses, do they go online or use printed Yellow Pages? The quick answer is both but there is a lot to learn from their study including this chart broken down by age.
The younger you are the more likely you are to search online for information about local businesses and only the 65 plus age group actually use the printed Yellow Pages and White Pages as their primary source for information.
However, from age 25 to 54 it’s more than twice as likely you’ll search online over the printed phone book.
The numbers continue to support the fact that consumers are going online to learn about your product and where to get it locally. The challenge continues to be giving your local retailers the tools they need to build a great landing page that presents your product and their service offering in the best possible light.