Here’s a study that was trying to measure what tweeters are saying about brands.
It looks like 52% of tweets that mention a brand and then express a sentiment about that brand are positive sentiments.
This is good news for marketers but so far I can’t find too much more about this study to really understand if there are any good takeaways here. One thing that bothers me is what they mean by brand mention. If a local bar is a brand than this study means something completely different to me.
Social media is a phenomena that we have to keep watching but like most marketers I don’t believe we can justify spending a lot of money and time here right now especially when you think about all the things that we should be doing online that we’re not doing yet.